The New Face of Vinyl

The New Face of Vinyl is a project started by Ben Meadors & Owen McCafferty to discover what vinyl means to the youth of today.

A few months ago, we visited Gotta Groove Records here in Cleveland. Fairly new to the vinyl pressing scene Gotta Groove has seen a lot of success since their start in 2009. Pictured are founder Vince Slusarz and an employee packaging freshly pressed wax for shipping. A full feature of Gotta Groove Records will be featured in the Cleveland section of “The New Face of Vinyl: Youth’s Digital Devolution” visit to find find out more about the project and donate. 

Welcome To The Official Tumblr of “The New Face of Vinyl: Youth’s Digital Devolution”

It isn’t uncommon to see the everyday items of our past make it into the mainstream again, especially with young people. Clearly leisure suits, 8-Tracks, and gas guzzling land yachts never seemed to make it with the youth of today. Yet we are in the middle of the largest format revolution since the advent of the compact disc; except this time, young people all over the world are picking up a once forgotten format: vinyl records.

All throughout the United States, teens and young adults alike are doling out cash for vinyl re-issues of their favorite records, or even better, getting the latest artists and records on vinyl. In the age of digital downloads, mp3’s and compact discs, youth in America are embracing the analog experience in the biggest way since the 1970s.

The exact cause of this “digital devolution” is not entirely known. Is it that young people are becoming intrigued by the physical experience vinyl gives to the user? Or perhaps they are noticing a difference in the sound reproduction? Is this some fad or is it here to stay? No one knows just yet what the state of vinyl is now and what it holds in the hearts of millions across the country, but we do know that the vinyl experience is different for everyone who is involved. It’s time to find out exactly what is behind the black wax revolution.

Photographer Ben Meadors and writer Owen McCafferty are going to set out on a journey to discover what exactly is inspiring people all over the United States to buy vinyl, and share that journey with all of you.

By raising $6,500 Ben and Owen will travel to Portland, San Francisco, Chicago, Cleveland, and New York City, to photograph and interview young record collectors, record store owners, and the occasional vinyl buyer to ask them why they love records, and what keeps them buying.

After collecting the pictures, Owen will write a narrative to document their journey in a 180+ page, full color photo book to share with the world.

Your donations will contribute to the traveling expenses in each city, as well as help to print a small quantity of the books. Those who donate $165.00 or higher will receive a signed copy of the beautiful book autographed by both Ben and Owen. The initial copies will be specifically made and commissioned for donors. A few extra copies will be printed in hopes of having the book sponsored by a publishing company in order to have it distributed on a large scale in book stores throughout the world.

Although we hit our funding goal a few months back, you can still make donations to the project at our homepage via paypal: 

We thank you greatly for your interest, and we hope you can help us make this project a reality.For more information regarding the project including contact information, news, and event details, visit